_______________

Corporate Korea

_______________

Korean flag, Korea Airlines ticket envelope and Pepsi Cola label

The spiritual symbol of the Korean people is being manipulated for commercial purposes. Pepsi recently changed their famous logo in a move known as "Project Blue". It was changed worldwide except in Korea. Is Pepsi the National Drink of Korea? Are bar codes becoming modern trigrams? Could this represent a harmony between spiritual and corporate ideals, or a co-opting of ancient power?

Seoul '97